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Etsy
In Full Bloom
The Approach:
We found a way to inspire shoppers that are looking back in time for inspiration, drawn to romantic details of Victorian times and looks from recent eras. Today’s styles are heavily influenced by the ‘70’s, ‘80’s, ‘90’s, and even 2000s, which produced the popular modern boho look that consistently performs well on Etsy.
Director: Leif Huron
Creative Director - Hunter Hardesty
AD: Haelim Paek
Camera Operator : Nolan Roy
Audio Capture and mix: Ian Battenfield Headley
“We told the story of the perfect expression of the season, florals that never go out of style and lend freshness to both handmade and vintage items. ”
The Task:
Etsy was trying out a new marketing approach. The online marketplace will debut “Full bloom,” a campaign that illustrates how consumers are drawn to sellers through upcoming trends in fashion, home decor, and gifts that global trend forecasters.
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