Brooklyn Museum
Ai Wei Wei
The Brief:
Concept, Shoot, Edit, and composite graphics to celebrate the revered Chinese conceptual artist and dissident Ai Weiwei’s show at the Brooklyn Musuem.
“Ai Weiwei’s artistic endeavours render him one of the world’s most famous living artists. An activist, a provocateur, and a beneficiary of the art market to an extent few living artists can claim.”
The Approach:
Story and design development focused on creating strong aesthetic statements that resonate with timely phenomena across today’s geopolitical world.
A 3D composited bicycle based on the artist’s creations highlighting the importance to him and his community growing up.
Bicycles are still commonly used in China today for transportation, so Ai used them because he thought the audience would relate to them. The use of the forever bikes as a medium had an element of poignancy: Although bikes symbolized freedom and movement in China, they were stuck together in the piece could point to the status of Chinese society today.
