Sports Illustrated Now

Broadcast Package

The Approach:

We built on the film and graphical language that captures the essences of Sports Illustrated. Choosing to focus on the themes of power, impact, and elevation. The collaborative nature of the concepting throughout the project was inspiring and left everyone feeling excited to create something beautiful and engaging.

The task:

Create a graphics package for the Sports Illustrated NOW show. The goal was to was to build on the long history of the magazine and showcase the excitement of sports coverage in it’s elements and also provide a large broadcast toolkit.